HI NEIGHBOUR: SUPERCONSCIOUS 

“Ich bin ein Berliner” well we almost are… we are please to introduce Nikolai from Superconscious in Berlin. Superconscious is a NoN-Concept store that is focused on merging design, fashion, music, art and good times.

M: What is Superconscious, beyond a retail store?

S: Superconscious is very much like a community. All of our friends are involved in one way or another. Superconscious is a playground for all these people and everyone is welcome to join us and unite!

M: After you close up shop, what’s the best thing to do in Berlin now that Summer is at our doorstep?

S: Just hanging around in front of the shop having a drink and a laugh with friends!

M: What is your favorite piece from the current Muttonhead Spring/Summer ‘13 collection? 

S: The black Camping Hoodie and the heather blue Raglan Sweater are great. Oh sorry, that makes two.

M: What is unique about your shop?

S: We offer our customers a unique brand selection, great quality items with well-thought design at a fair price. We combine everything we love - fashion, design, music and art. We really care about the manufacturing conditions and take into account the human factor of the brands we work with.

M: This seasons “Good Sport” collection is strongly influenced by the 1970’s sporting culture and style. What kind of activities is your team getting up to this season?

 S: Boxing and Soccer. We are even planning to sell tickets for our favorite boxing fights.

Don’t forget to follow the Superconscious Tumblr and join their Facebook page.